Leading for a strong today and a growing future

Our executive team is committed to working together to steward and deliver the purpose of Attindas.  Leading from the front, they live our values, drive our company, guide our strategy, and lead our people.

Each of our executives brings a unique and diverse set of experiences to Attindas.  But one thing they have in common is a passion for “Making it Personal” every day...for our consumers, our employees, our customers, and our owners.

President & CEO

Michael Fagan

Mike was born and raised in Philadelphia, USA. After graduating with a degree in Economics and Political Science, Mike progressed in a variety of sales development roles with Procter & Gamble, the original owner of the Attends brand. He was CEO of Attends Healthcare products when it was acquired and transformed to the Domtar Personal Care Division in 2012. Mike led the Personal Care division for 9 years as it brought together the portfolio of companies that make up Attindas today. He’s been CEO of Attindas since it was spun-off in early 2021. Mike enjoys supporting his favorite American football team (the Philadelphia Eagles), travelling, and enjoying time with friends and family.

  • President of the Personal Care Division of Domtar from 2012-2021.
  • Prior to joining Domtar, served as President and CEO of Attends Healthcare.
  • Prior to joining Attends, he held a variety of sales development roles with Procter & Gamble, the previous owners of the Attends line of products.
  • Born and raised in Philadelphia he enjoys watching his beloved Eagles, traveling, and spending time with family
  • President of the Personal Care Division of Domtar from 2012-2021.
  • Prior to joining Domtar, served as President and CEO of Attends Healthcare. 
  • Prior to joining Attends, he held a variety of sales development roles with Procter & Gamble, the previous owners of the Attends line of products.
  • Born and raised in Philadelphia he enjoys watching his beloved Eagles, traveling, and spending time with family

Chief Financial Officer

Marcy Lemieux

Originally from Montreal, Canada, Marcy obtained her degree in Accounting and Human Resources from McGill University. Marcy brings over 20 years of experience to Attindas. Formerly with Ernst & Young in a variety of audit and consulting roles, Marcy joined Domtar in 2011 as VP of Internal Audit. She moved to the Personal Care division in 2015 and has since become CFO of the company and oversees the Human Resources and Legal functions. Marcy is an avid baker and enjoys running, travelling, and spending time with family and friends.

  • 20+ years’ experience.
  • Joined Domtar as VP Internal Audit in 2011
  • Joined Personal Care in 2015
  • Formerly with Ernst & Young in both audit and consulting
  • Originally from Montreal, Canada
  • In her spare time, she enjoys baking, running, traveling, and spending time with family and friends
  • 20+ years’ experience
  • Joined Domtar as VP Internal Audit in 2011
  • Joined Personal Care in 2015
  • Formerly with Ernst & Young in both audit and consulting
  • Originally from Montreal, Canada
  • In her spare time, she enjoys baking, running, traveling, and spending time with family and friends 

Esther Berrozpe

President and CEO

Esther was born and raised in Spain. After graduating with a degree in Economics and Business Administration from the University of Deusto in San Sebastian, Esther entered the Erasmus program and completed executive training in Economics and International Business at the University of Bergamo, Italy. Esther has an extensive international track record of three decades working in consumer goods companies, where she held positions of increasing responsibility both in Europe and North America. She has experience in commercial, industrial and logistics sectors, culture change, and mergers and acquisitions. Esther Berrozpe served as CEO of Ontex and as President of Europe, Middle East and Africa for Whirlpool Corporation. She also worked for Paglierei, Sara Lee and the Wella Group. Esther enjoys reading, travelling, sports, and - most of all - enjoying time with family.

  • President of the Personal Care Division of Domtar from 2012-2021.
  • Prior to joining Domtar, served as President and CEO of Attends Healthcare.
  • Prior to joining Attends, he held a variety of sales development roles with Procter & Gamble, the previous owners of the Attends line of products.
  • Born and raised in Philadelphia he enjoys watching his beloved Eagles, traveling, and spending time with family
  • President of the Personal Care Division of Domtar from 2012-2021.
  • Prior to joining Domtar, served as President and CEO of Attends Healthcare. 
  • Prior to joining Attends, he held a variety of sales development roles with Procter & Gamble, the previous owners of the Attends line of products.
  • Born and raised in Philadelphia he enjoys watching his beloved Eagles, traveling, and spending time with family

Marcy Lemieux

Chief Financial Officer

Originally from Montreal, Canada, Marcy obtained her degree in Accounting and Human Resources from McGill University. Marcy brings over 20 years of experience to Attindas. Formerly with Ernst & Young in a variety of audit and consulting roles, Marcy joined Domtar in 2011 as VP of Internal Audit. She moved to the Personal Care division in 2015 and has since become CFO of the company and oversees the IT function. Marcy is an avid baker and enjoys running, travelling, and spending time with family and friends.

  • 20+ years’ experience.
  • Joined Domtar as VP Internal Audit in 2011
  • Joined Personal Care in 2015
  • Formerly with Ernst & Young in both audit and consulting
  • Originally from Montreal, Canada
  • In her spare time, she enjoys baking, running, traveling, and spending time with family and friends
  • 20+ years’ experience
  • Joined Domtar as VP Internal Audit in 2011
  • Joined Personal Care in 2015
  • Formerly with Ernst & Young in both audit and consulting
  • Originally from Montreal, Canada
  • In her spare time, she enjoys baking, running, traveling, and spending time with family and friends 

SVP, Global Commercial Markets 

Brad Goodwin

Brad is from Ontario, Canada and completed his degrees there in Economics and Business. His 25+ year career has focused on consumer-packaged goods. Brad was with SC Johnson for over 20 years, progressing in a variety of Marketing, Sales, and General Manager roles in Canada, US, and UK. He joined Domtar in 2014 and now heads the Sales and Marketing functions globally for Attindas, and also oversees the HDIS business unit. Brad is also an Advisor for a Wisconsin-based mobility start-up, and enjoys tennis, biking, and writing.

  • 25+ years in consumer goods industry in North America, Europe
  • 7 years Domtar, 21 years SC Johnson, advisor for WI based Mobility Start-Up
  • BSc. Economics, HBA Business
  • Enjoys tennis, biking, and writing when not teaching his teenage daughter to drive
  • 25+ years in consumer goods industry in North America, Europe
  • 7 years Domtar, 21 years SC Johnson, advisor for WI based Mobility Start-Up
  • Economics, HBA Business
  • Enjoys tennis, biking, and writing when not teaching his teenage daughter to drive

SVP, Global Supply Chain & Product Design

Lee West

Originally from the US state of Alabama, Lee has a degree in Business Administration and brings 30+ years of experience in Supply Chain Management and Information Technology. After a variety of roles with organizations including National Spinning Co., Coca Cola Bottling Company, and Ingersoll Rand, he joined Attends Healthcare Products in 2006 as head of Supply Chain and IT. Lee’s responsibilities now also include overseeing the Product Design function for Attindas. Outside of work, Lee enjoys spending time with his grandchildren, boating, golfing, and grilling

  • 30+ years’ experience in Supply Chain Management and Information Technology. with National Spinning Co., Coca Cola Bottling Company, and Ingersoll Rand
  • Enjoys spending time with family and grandchildren, boating, golf and grilling
  • 30+ years’ experience in Supply Chain Management and Information Technology. with National Spinning Co., Coca Cola Bottling Company, and Ingersoll Rand
  • Enjoys spending time with family and grandchildren, boating, golf and grilling

Brad Goodwin

SVP, Global Commercial Markets 

Brad is from Ontario, Canada and completed his degrees there in Economics and Business. His 25+ year career has focused on consumer-packaged goods. Brad was with SC Johnson for over 20 years, progressing in a variety of Marketing, Sales, and General Manager roles in Canada, US, and UK. He joined Domtar in 2014 and now heads the Sales and Marketing functions globally for Attindas, and also oversees the HDIS business unit. Brad is also an Advisor for a Wisconsin-based mobility start-up, and enjoys tennis, biking, and writing.

  • 25+ years in consumer goods industry in North America, Europe
  • 7 years Domtar, 21 years SC Johnson, advisor for WI based Mobility Start-Up
  • BSc. Economics, HBA Business
  • Enjoys tennis, biking, and writing when not teaching his teenage daughter to drive
  • 25+ years in consumer goods industry in North America, Europe
  • 7 years Domtar, 21 years SC Johnson, advisor for WI based Mobility Start-Up
  • Economics, HBA Business
  • Enjoys tennis, biking, and writing when not teaching his teenage daughter to drive

Lee West

SVP, Global Supply Chain & Product Design

Originally from the US state of Alabama, Lee has a degree in Business Administration and brings 30+ years of experience in Supply Chain Management and Information Technology. After a variety of roles with organizations including National Spinning Co., Coca Cola Bottling Company, and Ingersoll Rand, he joined Attends Healthcare Products in 2006 as head of Supply Chain and IT. Lee’s responsibilities now also include overseeing the Product Design function for Attindas. Outside of work, Lee enjoys spending time with his grandchildren, boating, golfing, and grilling

  • 30+ years’ experience in Supply Chain Management and Information Technology. with National Spinning Co., Coca Cola Bottling Company, and Ingersoll Rand
  • Enjoys spending time with family and grandchildren, boating, golf and grilling
  • 30+ years’ experience in Supply Chain Management and Information Technology. with National Spinning Co., Coca Cola Bottling Company, and Ingersoll Rand
  • Enjoys spending time with family and grandchildren, boating, golf and grilling

Robert Beattie

SVP, Global Operations  

Rob is from Cleveland, USA and has a degree in Mechanical Engineering and an MBA. With over 30 years of experience, Rob’s background includes positions at multi-national Consumer Goods companies like Kimberly-Clark, MillerCoors, and Starbucks. He joined Domtar in 2014 and now heads the Operations function for Attindas—including all four of its manufacturing sites globally. Rob enjoys travelling, golfing, reading, and spending time at the beach.

  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach
  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach

Avia Graves

VP, Global Human Resources

Avia is from Cincinnati, USA and has a Master’s degree in Labor & Employment Relations. Avia brings 20 years of progressive HR experience to Attindas. Avia joined Domtar in 2006 and moved to the Personal Care division in 2013 and now heads the global HR function. Avia enjoys gardening, cooking, camping, hiking, traveling and spending time with family and friends.

  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach
  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach

Steve Markis

SVP, Global Corporate Services & Sustainability

Steve is from the state of New Hampshire. He has a degree in chemical engineering from University of New Hampshire and graduate degrees in management and engineering from Georgia Institute of Technology. Steve joined Domtar in 2013, as VP strategic planning in the Personal Care division, and then held various operations and corporate leadership roles, most recently as a member of Domtar’s Management Committee responsible for business transformation. He joined Attindas in 2022 to lead the Direct-to-Consumer business and the Digital and Business Analytics Centers of Excellence. Steve enjoys travelling and spending time with his family.

  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach
  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach

David Struhs

SVP, Global Corporate Services & Sustainability

David is from the US state of Indiana. He has a degree in journalism and political science from Indiana University and a master’s degree in administration from Harvard. His career has included appointments to leadership positions in state and federal governments, management consulting with energy utilities in Canada and the US, and management positions in the forest products industry. He joined Attindas in 2022 and heads procurement, legal, sustainability, and communications for the company. David works to make sure his many grandchildren are supplied with Attindas made diapers.

  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach
  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach

Crichton Waddell

VP, Global Operations

He Joined Domtar (Attindas) four years ago as a Director for Continuous improvement, working across all the manufacturing sites. Then he joined Indas team and lead the Toledo site as plant manager for the subsequent three years. He recently moved to Join the Attends NA team, leading the Greenville plant, to support the Operating agenda in an exciting period of investment and change of the facility. A mechanical engineer by training he spent the first 22 years of his career working for Kimberly Clark in various operational roles across their Diaper Non-Woven and Tissue sectors. He worked in eight different countries (England, Wales, Spain, Italy, Czech Rep., Singapore, Thailand, S Africa and the USA). He loves traveling and learning about new cultures. His wife, Cheli is Spanish and they have a 16-year-old son Cristian.

  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach
  • 30+ years in Operation leadership positions with multinational CPG firms KC, MillerCoors & Starbucks
  • MBA, Bachelor of Science (BS) – Mechanical Engineering
  • Enjoys traveling, reading, golfing and going to the beach